A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?

Question: A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What’s the right campaign objective for this business’s goals?

• Product and brand consideration
• Leads
• Brand awareness and reach
• Website traffic

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